Watch out for Deceptive Weight Loss Ads

Everywhere you look nowadays you see some sort of diet or weight loss program advertised. According to the Better Business Bureau, weight loss schemes are on the increase. Many weight loss promotions will promise consumers the loss of several pounds in a week or overnight without shunning their favorite foods or having to exercise.

Be wary of claims that promise immediate, effortless and/or "guaranteed" weight loss. Also watch out for buzzwords like "breakthrough," "secret," "exclusive," or "miraculous" in advertisements. They are not scientific words and often appear in misleading promotions for fraudulent products. Also be skeptical of self-proclaimed health advisors who sell their product by using high- pressure sales tactics and one-time only offers. Be cautious of vaguely worded testimonials that cannot be verified. Testimonials should not serve as a substitute for scientific proof.

Medical science has yet to come up with a magic pill, potion or device for weight loss. Some pills may help to control appetite, but they can often have serious side effects. Many a weight loss promotion only thin your wallet, not your figure.

Before committing to a weight loss product or program, check with your physician, a qualified nutritionist and/or registered dietitian. Also check the offer out with the Better Business Bureau or your nearest Food and Drug Administration office, if you have any questions about an advertised product. If the promotion sounds too good to be true, it probably is.

Of course, any diet pill or weight loss product is, at best, only a temporary or partial measure. Long-term weight loss requires a permanent change in eating habits and regular exercise.

This report is general in nature and not intended as a reliability report on any company, service or product.