‘Secure Your ID Day’ EventsOffer Free
Prevention Tips and Experts at Tops Friendly Markets
The issues of identity theft surround all of us. Ranked as FTC’s number one complaint thirteen years in a row, this crime often targets young adults and consumers affected when personal data is compromised. Nearly 13 million fell victim in 2012 and the dollar amount stolen increased to $21 billion, according to Javelin Strategy & Research fraud report. Given the scope and magnitude of the identity theft issue, Better Business Bureau is once again offering prevention education and free shredding services, an important first line of defense, at their annual “Secure Your Identity Day,” October 19th.
BBB recognizes the need for grassroots consumer education and outreach in the prevention of this rampant crime. Event host, Tops Friendly Markets,and event partners, Shred-it, U.S. Postal Inspectors and ClearPoint Credit Counseling Solutions are working together with BBB on their seventh annual “Secure Your ID Day,” Saturday, October 19th, 10AM-2PM. This BBB event, along with several others held by BBBs across the country, coincide with National Protect Your Identity Week (PYIW) October 20 – 27, 2013.
“Shredding is time consuming yet critical to keeping personal information out of crook's hands. Our events offer free services and instant destruction thanks to our partners,” said Warren Clark, Better Business Bureau President serving Upstate New York. “We’ll provide information to help people arm themselves with prevention knowledge and take everyday steps toward proper management of their personal information.”
Identity theft quick facts:
Shred-it, dedicated to unparalleled security, will offer free on-site destruction of personal documents at BBBs“Secure Your ID Day” hosted by Tops Markets in the Buffalo, Rochester and Syracuse areas. United States Postal Inspection Service and ClearPoint Credit Counseling Solutions will join BBB to answer questions about ensuring public trust in the mail, securing financial data and keeping personal information safe.
- The average amount lost by consumers who complained totaled $2,350.
- 1 in 4 consumers that received a data breach letter became a victim of identity fraud, which is the highest rate since 2010, according to the Javelin research.
- Small businesses lost out in research findings since fraud victims are more selective where they shop after an incident, avoiding smaller online merchants.
- FTC sited college students the most at-risk id theft group just last month linked to public social media profiles and smartphone use without passwords.
- Parents of very young children are taken by surprise when they learn the vulnerable position of their child’s Social Security numbers, yet crime experts know hundreds of inactive numbers are found online – most assigned to children under the age of 18 who have not started using them yet. Scammers then sell the numbers under different names to help people establish fake credit.
Secure Your ID Day Details:
On-the-spot document shredding, tips and educational resources to help the public prevent identity theft from striking. Bring up to three boxes or bags of documents to be shredded per vehicle. Documents should be removed from binders.
When: Saturday, October19, 2013, from 10AM to 2PM
Where: Tops Friendly Markets at
- 2351 Maple Road, Williamsville, NY
- 3865 Union Road, Cheektowaga, NY
- 620 Nottingham Road, Syracuse, NY
- 5150 North St at Rte 332, Canandaigua, NY
BBB offers important id theft prevention information below with additional resources found at http://www.bbb.org/us/Dispute-Resolution-Services/Identity-Theft-Resources/.
BBBs 10 Tips to KeepYour Personal Information Safe:
- Review your bank, credit card and other financial statements weekly and carefully.
- Monitor your credit report at least twice a year for free at www.annualcreditreport.com.
- Responsibly dispose of documents and devices with financial and personal information.
- Never leave ATM or credit card receipts behind.
- Don’t use an obvious password like your birth date.
- Do not give out your Social Security number, carry your card with you, or put your number on checks.
- Never give out personal information unless you know who you are dealing with.
- Never click on suspicious links sent in unsolicited emails.
- Keep your computer secure by using firewalls, anti-spyware and antivirus software, and keep them up-to-date.
- Register with the National Do Not Call Registry at (888-382-1222 or www.donotcall.gov).
For more than 100 years, Better Business Bureau has been helping consumers find businesses, brands and charities they can trust. In 2012, consumers turned to BBB 124 million times for Business Reviews on more than 4.5 million companies and Charity Reports on 11,000 charities, all available for free at bbb.org. The Council of Better Business Bureaus is the umbrella organization for 113 local, independent BBBs across the United States and Canada, as well as home to its national programs on dispute resolution and industry self-regulation. Visit bbb.org for more information.
About ClearPoint Credit Counseling Solutions
ClearPoint is a member of the National Foundation for Credit Counseling (NFCC), a system-wide accredited business with the Council on Better Business Bureaus, and a Housing and Urban Development(HUD)-approved housing counseling agency. Free appointments for credit, debt,budgeting and most housing related issues may be made by calling 877.877.1995. For more about ClearPoint, visit http://www.ClearPointCCS.org. While you are there, be sure to check out the Know Your Money Blog.
Tops Markets, LLC, is headquartered in Williamsville, NY and operates 159 full-service supermarkets – 154 company-owned and five franchise locations.With more than 15,000 associates, Tops is a leading full-service grocery retailer in upstate New York, northern Pennsylvania and western Vermont. For more information about Tops Markets, visit the company's website at www.topsmarkets.com.